Ice Ice Baby

Ice Ice Baby

For the third day, we have had classes cancelled due to “inclement weather”. Freezing temperatures and icy roads are not common in Louisiana. So I’ve bunkered down and watched plenty of Netflix. In honor of this icy day, I decided to kick off my Wedding Wednesdays. Each Wednesday *hopefully*, I will post a wedding inspiration board. Can you imagine a snowy outdoor wedding?! So romantic. A mixture of greys keeps this wedding fresh and not frozen. Pine cone escort cards lead guests to their tables where a fancy smore treat awaits. The newlywed couple and guests dance the night away under the stars and fluttering snowflakes!

Invitation: Minted

Cake: The Sweet Side

Bridal Party Photographer: Laura Murray

Smore: Elizabeth Anne Designs

Ceremony: Frosted Petticoat 

Ready? Aim. Shoot.

When my professor assigned us the task to blog about our social media goals, I was instantly thrilled. Finally, I will put my goals out for the world to see (and hold me accountable) of my blogging goals. But wait a second…I am actually going to put my goals out into the vast World Wide Web for anyone to see. For the last year, I thought that I should really get into blogging. I can showcase weddings that I have worked on, do-it-yourself projects that I haven’t finished, and maybe even some weddings that I would love to plan.  I always managed to talk myself out of it though. I would blog something every couple weeks or maybe just once a month for a class. That was it.

Before I get into what my goals are…what is a goal? According to Merriam-Webster, a goal is something that you are trying to do or achieve. What am I trying to do by blogging and using other social media tools?

In this moment, I am trying to gain followers. People who want to read about what I have to say. People who will engage with me. People who will critique me. People who will ultimately mold me into the Darby that I want to be on the web. The Darby who is motivational and inspiring. I want to start my personal brand right here: on this blog. [/twitter/instagram] That means that my social media goals for this semester is to consistently post content that isn’t just for class, but content that will help build my future business in the wedding industry. Word press and Instagram will be the main social media outlets that would be useful for reaching my goal. Twitter is kind of iffy. I don’t think I understand how to successfully use it for what I am trying to achieve. Throughout this class, I should learn whether or not Twitter is an effective platform. My ideal audience would be brides, future brides, wedding planners, aspiring wedding planners, wedding vendors, and creatives. With this audience it would bring future clientele, as well colleagues in the wedding industry. I follow multiple wedding vendors blogs, as well as about a million different wedding planners and industry people on Instagram. I like to think I am sponge just soaking up everything I can.

I hope to have strengthened my blogging and social media skills by the end of this semester. (No goal of mine is set without a deadline. Thank you Type A personality.)

Beginning of Social Media Journey

January 17th, we dove straight into the material for our social media strategy class. I am honestly thrilled and nervous all at the same time to begin this journey. Right now, I am on twitter, Facebook, LinkedIn, Pinterest, and Vine. I know how to work these various media. But do I understand them? No Do I use them to the best of their ability? Heck no.  I am so ready to learn all that I can and gain a better understanding of what I am doing.

I will try my best to relate what I learned in our first lecture to what I hope to one day make a career out of: wedding planning. We first talked about where social media tools fit into Public Relations. I do believe that each of the ways we discussed in class (deliberate, planned, performance, public interest, two-way communication, and strategic management of competition and conflict) can be applied to the wedding industry. Each relationship may not directly apply to the wedding planning process, but I will utilize these tools in order to better represent my business in the world of social media.

After comparing the definition of Public Relations from 1982 to today, I realized that this is much like wedding planning. Old definition: “Public relations helps an organization and its public adapt mutually to each other.” New definition: “It is a strategic communications process that builds mutually beneficial relationships between organizations and their publics.” Wedding planning used to not be a sought after career path because weddings were not a huge production as they are today. With social media like Pinterest and Instagram, brides are getting ideas about what they can do for their wedding at the tip of the fingers. The problem is that they do not always necessarily know how to make this happen. Weddings used to adapt to all fit the same mold. Now, weddings are unique and you have options. Wedding planners and brides must build a mutually beneficial relationship in order to succeed. A bride voices her wants and opinions to her planner, while the planner is allowed to get creative while also being a voice of reason.

The wedding industry is very interconnected inside the world wide web. It is very beneficial for a coordinator to be able to blog, tweet, and instagram their work. Social media is not only useful for customers, but for other wedding professionals. I can use other planners work as inspiration, as reasons to show why or why not something will work for a bride. This is where the two-way symmetric model of PR is played out. Each side of the relationship gains a better understanding of the other.

Before writing this blog post, I was worried that Public Relations and Wedding Planning would be relatable. It has actually helped me to better understand the information, as well as realize the importance for me to learn it. I am now even more anxious to discover the world of social media, and how I will be able to relate it weddings.