Hey y’all! Guess what time it is?! It’s LSU Tiger football time! I am so excited for the game this weekend in Houston (wish I could be in attendance).
This wedding is for the die hard Tiger fans! Gold bridesmaids dresses with purple bouquets. This couple has planned their wedding according to the football schedule no doubt. They sent out their save the dates based on the LSU ticket design! The groom’s cake is lovely depiction of LSU football. This couple even got special access to take wedding photos in Death Valley! This wedding party is sure to be yelling GEAUX TIGERS by the end of the night!
Monday’s class was very intriguing. Instagram has been on the craze for a while, and I don’t foresee it stopping anytime soon. It’s a social media app that allows users to post photos. Users can interact with followers by liking and commenting on other pictures. Instagrammers (is that a real word?) can categorize their pictures by using hashtags. For instance, my sorority family really enjoys eating queso. So, when we take pictures together we use #quesofam. This way we can click on the hashtag and see all of the photos we have taken together. It is really ingenious.
The wedding planner I am interning for, Valerie at Sapphire Events, has been using these hashtags to her advantage. Each wedding day she will tag all of the vendors that were used that day. She will also use: #weddingdesigner, #weddingstylist, #weddingplanner, #eventplanner, #eventproducer, #eventdesigner, #neworleanswedding, and #southernweddings. By utilizing the hashtags, she is gaining reach within the wedding industry. Any time someone searches any of those hashtags, the pictures she has taken will come up. I think this is a great marketing and advertising strategy. Potential customers, as well as other industry professionals are able to see the work first hand. Instagram does not charge for an account or to post pictures. Why not utilize it to its full advantage?
In lecture, my professor shared some insight from Cory Doctrow: “think like a dandelion.” Dandelions do not worry about where they are going or whether or not they will grow into flowers one day. They just keep producing. Meaning that you shouldn’t worry about whether or not someone is reading every single thing that is put on social media. As long as you are producing content, you will gain the reach and engagement you desire.